A particular goal of Prague Airport is, alongside the general resumption of air connections, the development of new long-haul routes in the coming years. “These routes are then to generate sustainable inbound tourism, characterised by true interest in the Czech Republic, local cultural and social life, longer stays and generous visitor budgets, for example, to seek quality services,” Vaclav Rehor added.
According to Jan Herget, Director of the CzechTourism Agency, tourism is an important part of our economy, accounting for almost three percent of GDP. “In 2019, tourism generated CZK 355 billion and provided jobs to almost a quarter of a million people in the Czech Republic. After the pandemic subsides, the key to tourism recovery is, alongside the setting of uniform travel rules, for example in the form of COVID passes, the resumption of air connections, predominantly direct routes from lucrative markets. For this reason, our foreign representations maintain a good starting position via their B2B and B2C activities to get a head start on the undoubtedly tough competition expected as the pandemic subsides. Once it becomes possible, they are ready to help negotiate direct flights and immediately address tourists from the respective markets, offering them the best travel experience in the Czech Republic.”
František Cipro, Chairman of the Prague City Tourism Agency, sees the signing of the Memorandum as another step towards fulfilling the new inbound tourism strategy in Prague. “Thanks to the co-operation to which we commit ourselves in the Memorandum, we will attract a cultured clientele to Prague, i.e. travelers with goals other than to get drunk cheaply in the capital. Moreover, we do not want the future tourism to be concentrated only in the historical city center. Therefore, we are already creating attractive tourist routes outside the historical heart of Prague,” František Cipro, Chairman of the Prague City Tourism Board of Directors, concluded.
The agreed co-operation will comprise mainly marketing support of Prague and the Czech Republic in selected foreign source markets. Among other activities, there is the planned support for air carriers with direct connections to Prague from selected markets, alongside joint participations in professional conferences and trade fairs, which contribute to the development of tourism. Last but not least, sharing experiences and procedures as well as the implementation of synergies and tools the individual organizations use to develop their activities and fulfil their goals will also be pursued.
The Memorandum on cooperation in the field of inbound tourism support was signed for the next three years and is a direct follow-up to the Memorandum signed in 2018, which expired at the end of last year.
