In the second edition of Italian Knowledge Leaders at the Milan Polytechnic, discussions focused on designing the Meetings, Incentives, Conferences & Exhibitions (MICE) world of the future. A project born from the collaboration between ENIT (the Italian Government Tourist Board) and the Convention Bureau Italia under the patronage of the Italy Ministry of Tourism.
It launched a process to make structured and tested support available to Italian institutions, destinations, and private companies operating in the meeting industry in favor of Italian knowledge leaders.
Top in the charts
If in 2021 Italy ranked 5th for the number of congresses and events organized, this year’s preliminary research discussed during the event and carried out by CBItalia and ENIT, instead sanctioned Italy as the number 1 in Europe for organized international associative congresses.
This is an important number for a MICE industry which could vary by the end of the year, but which highlights a positive trend in Italy and which bases its action on values such as collaboration and the dissemination of knowledge, aimed at creating a virtuous connection between scientific progress and the economic and social repercussions that associative conferences are able to generate for the purpose of promoting a knowledge-based society.
Location and creativity
“The MICE,” says the CEO of ENIT, Ivana Jelinic, “is experiencing a strong characterization, also leaving the plaster cast of the sector and entering with flexible locations outside the traditional destinations and with incursions into the culture of the places.
“The meetings industry is restarting after the shockwave of recent years which, however, paradoxically has given us a leap forward into the future, a vision, a common perspective, and the desire to stand firm and united to form a team.
“The sector has shown confidence and the ability to readapt to new scenarios, so that Italy is ready to reposition itself with creativity and leadership.
“The close collaboration between professionals and the academic world with a project designed to capitalize on Italian academic excellence helps to accelerate the growth processes of the Italian tourist offer for the benefit of all related industries.”
Intelektualni kapital
“The success of this second edition,” comments Carlotta Ferrari, President of CB Italia, “fills us with satisfaction above all for the commitment of our ambassadors of intellectual capital.
“With Italian knowledge leaders, we are preparing to sanction that unprecedented and synergistic connection of the associative world with the meetings industry and the Italian institutions; the pivot of a collaboration so longed for over the last few years and which is finally becoming a reality.”
“The meetings industry supply chain is central for ENIT in the relaunch of tourism in Italy. Through this initiative we are focusing above all on the associative segment, which represents a substantial percentage share of the sector, and is a source of economic and social growth but also an opportunity for cultural growth,”, declared ENIT Director Sandro Pappalardo.
“The growth in value of tourism also passes through the ability to attract knowledge and skills and to enhance Italian excellence in the field of knowledge and science at an international level,” commented Maria Elena Rossi, ENIT Marketing Director.
