Trends Among Hispanic Travelers

While there is great diversity among Hispanics, Vistas Latinas has identified some commonalities that point to strong connections between family, travel and culture.

The overwhelming majority (93%) travel with their family. Of that percentage, 59% indicated they travel with immediate family, 30% with parents and 28% with adult siblings.

There is a strong desire to experience other Latino cultures and destinations, with 71% saying they would like to do so even if it is not where their family originated from.

Six in 10 Hispanic travelers want to learn more about their own origin and history.

The top three domestic destinations for Hispanic overnight travelers are California (21%), Texas (15%) and Florida (14%). This correlates to the three states with the highest number of Hispanic residents.

Most Hispanic travelers (85%) have visited the country/territory of their family heritage, with 15% returning more than once a year and 22% returning yearly.

The Vistas Latinas study was created to provide a better understanding of the diverse and growing Hispanic population in the U.S., which according to the 2020 Census is now 62.1 million strong.