Hotels in Italy: The Restart That is Not There

Hotels in Italy: The Restart That is Not There
hotels in Italy

"The storm of COVID-19 is still ongoing and continues to scourge the Italian hospitality system.” With these words, the President of Federalberghi, Bernabò Bocca, commented on the data of the association’s observatory, which monitors a sample of around 2,000 hotels u Italiji mesečno.

The final balance of the hotel and tourism market for the month of June 2020 records a lack in presence of 80.6% compared to the same month of the previous year. The flow from abroad is still paralyzed (minus 93.2%), and the domestic market is also well beyond the threshold (minus 67.2%).

As for foreigners, the opening of internal borders within the Schengen area, which also took place in mid-June, made its effects felt only to a small extent, while some strategic markets, including the USA, Russia, China, Australia, and Brazil still remain blocked.

For Italians, the return to a normal business trend continues in slow motion for various reasons. Many of them have taken their imposed holidays during the lockdown, many have seen their income reduced due to layoffs or the contraction in consumption and the blocking of activities, and many others have given up their holidays to make up for part of their lost activity.

Also, due to the reduction in the capacity of the means of transport, the cancellation of events and the various fears that understandably bother people.

The repercussions on the labor market are painful. In June 2020, 110,000 seasonal and temporary jobs of various kinds were lost (-58.4%). For the summer months, 140,000 temporary jobs are at risk.

“The greatest absence is recorded  in the cities of art tourism and business travel,” said Bocca, “but also in the classic seashore, mountains, and spa holiday destinations, we are far from a semblance of normalcy. Television images depicting crowded beaches are misleading. Most of them are daily hikers or hit-and-run holidays, limited to weekends.” The final statistics for the hotels in Italy for the month of July are not reassuring: 83.4% of the structures interviewed predict that the turnover will be more than halved compared to 2019.

In 62.7% of cases, the collapse will be devastating – foreseen above 70%. “We have now entered the fifth month of lockdown,” commented Bocca, “and the shortage of reservations for the next few months makes us falter the hope that come autumn an initial semblance of a return to normality can be achieved.

“The relaunch decree and the other means adopted by the government contain some useful guidelines, [but] not sufficient to avoid the collapse of thousands of enterprises.

“To save jobs, we ask to extend the redundancy fund until the end of 2020 and to reduce the tax wedge for companies that recall staff to office. Then it is essential to complete the procedures on Imu (tax on housing/hotel property) and rents to be extended in duration and applied to all hotel businesses.”

#rebuildingtravel

<

O autoru

Mario Masciullo - eTN Italija

Mario je veteran u turističkoj industriji.
Njegovo iskustvo širi se širom svijeta od 1960. godine kada je sa 21. godinom počeo istraživati ​​Japan, Hong Kong i Tajland.
Mario je vidio kako se svjetski turizam razvija do danas i svjedočio tome
uništavanje korijena/svjedočanstva prošlosti dobrog broja zemalja u korist modernosti/progresa.
Tokom posljednjih 20 godina Mariovo iskustvo u putovanju koncentrisalo se na jugoistočnu Aziju, a u posljednje vrijeme uključivalo je i Indijski potkontinent.

Dio Mariovog radnog iskustva uključuje višestruke aktivnosti u civilnom zrakoplovstvu
polje zaključeno nakon što je organizirao početak rada za Malaysia Singapore Airlines u Italiji kao Institutator i nastavio se 16 godina u ulozi menadžera prodaje / marketinga u Italiji za Singapore Airlines nakon podjele dvije vlade u oktobru 1972.

Mariova zvanična novinarska licenca je izdala "Nacionalni red novinara Rim, Italija 1977.

Podijeli na...