Abu Dhabi Tourism je u partnerstvu sa Trip.com Group

Odjel za kulturu i turizam – Abu Dhabi (DCT Abu Dhabi) potpisao je strateško partnerstvo sa Trip.com Group, vodećim svjetskim provajderom turističkih usluga, na online ceremoniji na Arabian Travel Marketu. Društvene i ekonomske inicijative ovog partnerstva će ohrabriti i privući posjetioce širom svijeta da posjete Abu Dabi, promovirajući glavni grad UAE kao vrhunsku turističku destinaciju na 13 tržišta širom Azije i Evrope, uključujući Indiju, Kinu, Južnu Koreju, Japan, SAD, UK , Njemačkoj, Francuskoj i Holandiji. 

Partnerstvo je prvi put da je DCT Abu Dhabi angažovao Trip.com Grupu u cjelini, a ne sa svojim različitim pojedinačnim entitetima, povećavajući dosljednu vidljivost na svojih pet popularnih poslovnih i potrošačkih globalnih platformi za putovanja. Tokom perioda od 12 mjeseci, primarni fokus Trip.com Grupe je ostvariti 57,000 noćenja u Abu Dabiju kroz marketing na svojih pet kanala portfolia. Ove B2B i B2C podružnice uključuju Trip.com, globalnog pružaoca usluga putovanja sa širokom mrežom hotela i letova; Skyscanner, svjetski lider u globalnoj meta-pretrazi letova; Travix, globalni OTA koji posluje u 39 zemalja; Ctrip i MakeMyTrip.

HE Saleh Mohamed Al Geziry, Director General for Tourism at DCT Abu Dhabi said “We are very pleased to announce our global agreement with Trip.com Group, a partnership that will share Abu Dhabi’s story with international visitors – beginning with the summer season and beyond. Through strategic partnerships such as this and our ever-expanding tourism and culture offering, we are further elevating Abu Dhabi as a top-of-mind destination, providing travellers around the world with diverse, immersive and enriching experiences to discover at their own pace.”

Jane Sun, Chief Executive Officer at Trip.com Group said “We are pleased to announce, Trip.com Group and the Department of Culture and Tourism – Abu Dhabi continue to strengthen our cooperation through a new strategic partnership. Together, we will launch a series of promotional initiatives to market and develop Abu Dhabi’s tourism industry and promote and conserve its rich heritage and culture.”

As part of this landmark partnership, DCT Abu Dhabi and Trip.com Group will also introduce industry initiatives, including a talent development programme that will see staff members seconded across worldwide offices to expand their professional and industry experience. A second initiative will centre on increasing the awareness of Abu Dhabi’s sustainable tourism activities.