Starwood Hotels & Resorts significantly expands Las Vegas footprint

STAMFORD, CT – Starwood Hotels & Resorts Worldwide, Inc today announced its single largest addition of hotel rooms in North America since pre-recession with the signing of SLS Las Vegas on the world-famous Las Vegas Strip and Sahara Boulevard. Owned by Las Vegas Resort Holdings, LLC, the three distinct hotel towers, encompassing more than 1,600 guestrooms and suites, will be branded by the end of this year under Starwood’s recently launched Tribute Portfolio, while the 289-room “LUX Tower” will be converted to a W Hotel upon completion of a renovation in 2016.

“SLS Las Vegas, with some 1600 rooms, is a milestone addition to Starwood, growing our total footprint worldwide by nearly half a percent with a single signing,” said Adam Aron, Chief Executive Officer of Starwood Hotels & Resorts on an interim basis. “This is a perfect example of what Tribute Portfolio was designed to do—bring the power of Starwood to great independent hotels, while giving our Starwood Preferred Guest® members and global guests more access to sought after destinations around the world. It also allows us to debut our iconic W brand on the world famous Las Vegas Strip, an incomparable stage for the dynamic energy and vibrant scene of W Hotels.”

W Las Vegas, truly a “hotel within a hotel,” will be managed by Starwood, while the remainder of the property, including the additional hotel towers, casino, food and beverage outlets, and nightlife venues, will continue to be managed under the direction of Scott Kreeger, the hotel’s President and Chief Operating Officer.

“We have long wanted to increase our Starwood presence in Las Vegas, a much desired destination for our SPG® members, who occupy 50% of our guestrooms on any given night,” said Allison Reid, SVP, North America Development, Starwood Hotels & Resorts.

SLS Las Vegas will join Starwood’s four existing hotels in the market, which include The Westin Las Vegas Hotel, Casino & Spa, The Westin Lake Las Vegas Resort & Spa, Four Points by Sheraton Las Vegas East Flamingo, and Element Las Vegas Summerlin.