Vrhunski tehnološki stručnjaci i turistički brendovi dijele uvide u Travel Forward

Delegates at Travel Forward – the travel technology event co-located with WTM London – will hear from the likes of Google, Facebook and Expedia about hi-tech ways that travel will innovate from 2020 onwards.

Expert speakers from global tech giants will join executives from multinational travel firms such as easyJet, Accor and KLM at a two-day conference, which is part of the three-day Travel Forward (Monday 4 – Wednesday 6 November).

The keynote speaker on the first morning (4 November) is Becky Power od Google UK, who will discuss how advances in digital technology can help travel businesses to stay competitive and improve customer loyalty. Her session will look at the latest innovations in the travel industry, with case studies outlining how technology has been successfully applied within the industry – and how these breakthroughs been driven by the changing needs of consumers. She started her career as a consultant at Accenture before joining Google 13 years ago, and is also a mentor for Ceresa, a mentoring initiative to help more women take on leadership roles.

She will be followed by Harj Dhaliwal od Djevica Hyperloop One, a pioneering mass transit system that aims to transport people and goods at nearly 700 miles per hour. Plans for the world’s first hyperloop project have been approved in India, aiming to link Pune and Mumbai in less than 35 minutes – compared to the current three-and-a-half-hour road journey. Dhaliwal will outline how the $10 billion scheme can create a blueprint for a hyperloop network across India – and update delegates about plans for similar Virgin Hyperloop One projects across the globe, from the US to the Middle East.

The afternoon sessions will showcase hi-tech ways to improve the experience for leisure and business travellers. Anette Schouls od KLM will talk about how she and her team harness the latest digital technology to help the airline’s passengers. Their recent flagship project was the new KLM Crown Lounge at Schiphol Airport, which welcomes 5,000 visitors from around the world every day.

She will be followed by three speakers for the session entitled ‘The zero-friction customer journey’ - Alex Dalman from advertising and marketing firm VCCP; Morwenna Francis od EasyJet; i Siobhan McWeeny od Facebook. Dalman helped to create easyJet’s Look&Book app which enables users to book a flight from just a photograph, and she will join Francis to discuss how it has helped the no-frills airline. McWeeny will reveal trends and insights from Facebook showing delegates how they can reduce friction for customers.

Two keynote sessions on the conference’s second day will examine the influence of ‘Generation Alpha’ and explore trends in the hospitality sector. The keynote speech about Generacija Alfa by Andrew van der Feltz, od Expedia Group Media Solutions, will feature research findings about the emerging cohort of travellers born after 2010. They have grown up with technology, digital content and instant gratification and can influence family holiday decisions and the future of travel. He will be followed by Accor's Frederic Fontaine who will use case studies from the hotel giant to demonstrate how organisations can change in a sustainable way, and put the customer at the centre of their planning.

Across the two days of Travel Forward delegates will have learnt about the transformative impact technology across the travel landscape, and how to harness digital capabilities to deliver on the joint goals of better customer experiences, and sustainable business value. In the Final Panel: Rethinking digital transformation session, speakers and panellists from across the two days will review insights and discuss: how can delegates take these learnings forward, embracing strategies to deliver innovation across their organisations?

Now in its second year, Travel Forward at ExCeL London features a conference, exhibition and Startup Showcase programme – which concludes at 16:30 in the TF Keynote Theatre on the Tuesday – designed to help senior decision-makers to plan for the future.

As well as top executives in the Keynote Theatre, the conference will feature other sessions in the TF Conference Theatre 2, looking at issues such as umjetne inteligencije, Povećana realnost, blockchain, rast poslovanja i marketing.

Richard Gayle, Event Manager for Travel Forward said: “Last year’s inaugural event was a great success and we’re building on that to offer delegates even more in 2019 – more ideas about how the industry will look in the 2020s and more solutions to overcome the biggest challenges facing the travel industry. “Travel Forward is the event that embraces fresh concepts and innovative projects to inspire delegates. The motivational speakers in our keynote theatre will share their stories of entrepreneurship and cutting-edge technology, which will galvanize our visitors.”

Monday 4 November: Conference Sessions in the TF Keynote Theatre

11: 10-11: 40

Uvodno: From booking systems to business value: How to deliver on digital technology advances to stay competitive, improve loyalty and retention, and deliver experiences.

Becky Power, Travel Sector Director, Google UK

11: 40-12: 00

Djevica Hyperloop One: Pushing the boundaries of transportation

Harj Dhaliwal, Managing Director Middle East & India, Virgin Hyperloop One

14: 15-14: 45 

Transforming the digital airport experience for business customers

Anette Schouls, Manager Digital Airport Services, KLM

15: 15-15: 45

The zero-friction customer journey

Alex Dalman, Senior Account Director, VCCP; Morwenna Francis; Marketing Manager, EasyJet; and Siobhan McWeeny, Client Partner Travel UK, Facebook

Tuesday 5 November: Conference Sessions in the TF Keynote Theatre

11: 00-11: 30

Uvodno: Generation Alpha: How the World’s Youngest Generation is Already Influencing Travel

11: 30-12: 00  

Uvodno: Customer-centricity and personalisation in the hospitality industry

Frederic Fontaine, Innovation Lab Senior Vice President, Accor

16: 30-17: 00

Startup Showcase finale

17: 00-17: 30

Final panel: Rethinking digital transformation

Moderated by Jon Collins.

To reserve your place at the Travel Forward konferencija kliknite ovdje.

Svjetsko tržište putovanja (WTM) portfelj se sastoji od osam vodećih B2B događaja na četiri kontinenta, generirajući više od 7 milijardi dolara industrijskih poslova. Događaji su:

 WTM London, vodeći globalni događaj za turističku industriju, je trodnevna izložba za svjetsku industriju putovanja i turizma koju morate posjetiti. Oko 50,000 viših profesionalaca iz turističke industrije, vladinih ministara i međunarodnih medija posjećuje ExCeL London svakog novembra, generirajući oko 3.4 milijarde funti ugovora u turističkoj industriji.

Sljedeći događaj: ponedjeljak, 4. – srijeda, 6. novembar 2019. – London #IdeasArriveHere

Reed Exhibitions je vodeća svjetska kompanija za događaje, koja povećava snagu licem u lice putem podataka i digitalnih alata na više od 500 događaja godišnje, u više od 43 zemlje, privlačeći više od sedam miliona učesnika. Reedovi događaji se održavaju u Americi, Evropi, Aziji i Pacifiku i Africi, a organizira ih 41 ured s punim osobljem. Reed Exhibitions opslužuje 43 industrijska sektora sa trgovinskim i potrošačkim događajima. Dio je RELX Group plc, vodećeg svjetskog dobavljača informacijskih rješenja za profesionalne klijente u različitim industrijama.

Reed Travel Exhibitions je vodeći svjetski organizator putovanja i turizma sa rastućim portfeljem od više od 22 međunarodna putovanja i turistička trgovačka događaja u Europi, Americi, Aziji, Bliskom istoku i Africi. Naši događaji su tržišni lideri u svojim sektorima, bilo da se radi o globalnim i regionalnim trgovačkim događajima u slobodno vrijeme, ili specijalnim događajima za sastanke, poticaje, konferencije, događaje (MICE) industriju, poslovna putovanja, luksuzna putovanja, putnu tehnologiju, kao i golf, spa i skijanje. Imamo više od 35 godina iskustva u organizaciji vodećih svjetskih turističkih izložbi.

eTN is a media partner for WTM London.