From 10-12 September 2019 the Expocentre in Moscow hosted the prestigious 25th anniversary of the OTDYKH Leisure expo. Over the course of three days almost 15,000 travel industry experts attended the fair, and over 600 exhibitors participated from 35 countries and 41 Russian regions. The expo showcased developments in a range of sectors, such as industrial, event, medical, sports and gastronomic tourism. Companies from across the travel industry took part, including tour operators, hotels, resorts, airlines and transport companies.
Ovaj revolucionarni događaj zvanično su podržali Ministarstvo kulture Ruske Federacije, Federalna agencija za turizam, Ruski savez turističke industrije i Rusko udruženje turoperatora.
Svečanom otvaranju sajma prisustvovala je zvanična delegacija, koju je predvodila zamjenica ministra kulture Alla Manilova. Prisutni su bili i savjetnik šefa Federalne agencije za turizam Elena Lysenkova i predsjednik Privredne komore Maksim Fateev. Među uvaženim gostima bili su i ambasadori Bruneja, Španije, Meksika, Mjanmara, Moldavije, Paname i Egipta.
Učesnici
Ekskluzivne štandove imale su brojne vrhunske međunarodne turističke destinacije, uključujući Dominikansku Republiku, Indiju, Indoneziju, Šri Lanku, Tajland, Kinu, Španiju, Srbiju, Kubu, Tunis, Maroko, Tajvan, Egipat itd.
Pored izlagača koji se vraćaju, Sajam slobodnog vremena OTDYKH 2019. ugostio je brojne pridošlice; među njima su bili Iran, Tajpej, Jamajka i Moldavija. Kuba je po prvi put bila zemlja sponzor.
Na događaju je učestvovao 41 ruski region. Novi regioni su bili Astrakhan, Volgograd i Kemerovo, Republika Mari El, Hakasija i Saha (Jakutija). Oni su prikazali najbolje od onoga što Ruska Federacija ima da ponudi, a posebno je Republika Komi najavljena kao region sponzor.
B2B marketinški događaji
The highlight of the expo was a series of exclusive B2B marketing events for the exhibitors. These included roundtable meetings between leading Russian tour operators and international organisations, as well as a sales-call service and bespoke workshops by industry professionals. One of the stand-out events was the B2B Speed Dating service, where industry specialists were granted the opportunity to have back-to-back, individual meetings at the exhibitors’ stands. The roundtable discussions facilitated productive exchanges on a diverse range on topics including international security, charter flights and the simplification of tourist visa procedures for Russian citizens.
Program za hostovane kupce
Još jedan vrhunac sajma bio je dugo očekivani program Hosted Buyer Program 2019, gdje su kupci na visokom nivou, turoperatori i turističke agencije iz 18 ruskih regija održali sastanke sa izlagačima. Inovativni novi sistem povezivanja, koji je debitovao na 25. izdanju sajma slobodnog vremena OTDYKH, omogućio je izlagačima da unaprijed zakažu sastanke u posebno određenom poslovnom prostoru, što je rezultiralo 430 sastanaka tokom događaja.
Poslovni program
The OTDYKH Leisure Fair 2019 featured a comprehensive business program, comprised of 45 business events with over 150 speakers and almost 2,700 participants, cementing its status as a leading industry platform in Russia. Talks centred on the trends currently dominating the tourism market, and how they are projected to develop in the near future.
On the first day of the event, discussions focused on the development of domestic and inbound tourism in Russia. Other prominent seminars explored the role of creative industries, the growing popularity of folkloric culture and the impact of digital technology in the travel industry. On the second day talks centred on the rise of medical tourism in Russia, IT solutions in travel and new trends in business tourism. On the final day the topics were event tourism (such as the 2018 FIFA World Cup) and the development of industrial tourism in the Arctic. An important part of the program on the third day was the discussion on ecotourism, and the increasingly relevant role of ecology in tourism.
Poslednji dan sajma završen je kreativno video konkursom pod nazivom „Zdravo, Rusija, domovino moja!“ u koji je unet rekordan broj video zapisa koji prikazuju najbolje turističke atrakcije iz cijele Ruske Federacije.
Sljedeći sajam slobodnog vremena OTDYKH održat će se od 8. do 10. septembra 2020. u Expocentru u Moskvi, Rusija.
