Koje su najbolje zemlje na svijetu? Švicarska, Kanada, Njemačka,….

Canada's premijer Justin Trudeau i Nemačka Kancelar Angela Merkel are viewed as the most respected globally, while U.S. President Donald Trump i ruski predsednik Vladimir Putin saw the highest disapproval ratings.

Among top business leaders, Eric Schmidt, executive chairman of Google’s parent company Alphabet, was the most respected.

U.S. News & World Report, Y&R’s BAV Group and the Wharton School of the University of Pennsylvania. In its third year, the rankings evaluate 80 countries across a range of criteria, from economic influence and power to citizenship and quality of life, to capture how nations are perceived on a global scale.

The key factors were  based on the following criteria

Entrepreneurship – Adventure –  Citizenship – Cultural Influence – Heritage – Movers -Open for Business Power – Quality of Life

A list of the top 25 countries in the world:

1. Švajcarska
2. Kanada
3. Njemačka
4. Ujedinjeno kraljevstvo
5. Japan
6. Švedska
7. Australija
8. SAD
9. Francuska
10. Holandija
11. Danska
12. Norveška
13. Novi Zeland
14. Finska
15. Italija
16. Singapur
17. Austrija
18. Luksemburg
19. Španija
20. Kina
21. Irska
22. Sjeverna Koreja
23. Ujedinjeni Arapski Emirati
24. Portugalija
25. Indija

Key Findings in the 2018 Best Countries Report:

• Švajcarska is No. 1, followed by No. 2 Canada, as countries with more progressive social and environmental policies dominate the overall rankings. Nordic nations – Švedska, Finska, Danska i Norveška – rank in the top 15 overall. Danska is the No. 1 country for odgoj djece i Za ženu. Švedska takes the top spot for zeleno življenje, I Norveška ranks at the top for državljanstvo.
• Njemačka moved up one spot to No. 3, replacing the U.K., which fell to No. 4. Nemačka reputation as an open nation with government transparency and strong gender equality led to its rise in the rankings. The U.K.’s drop, however, signals a growing lack of confidence in its economic strength post-Brexit.
• Japan remains at No. 5, scoring high marks in preduzetništvo, up-and-coming economies i bogate tradicije. Singapur i Kina, at No. 16 and No. 20 respectively, follow among the highest ranked countries in Azija. Both nations are viewed as having a strong potential for economic growth.
• The U.S. falls one spot to No. 8, after No. 6 Sweden and No. 7 Australia. It drops in two important categories: otvoren za posao, which looks at market-oriented countries, and movers, which evaluates nations with up-and-coming economies. Perceptions of the U.S. as politically stable, democratic and having an open travel policy have decreased. However, the nation remains No. 1 in power for the third year, closely followed by Rusija na br. 2
• Luksemburg je najviše povoljno za posao nation, Njemačka is No. 1 in preduzetništvo i Švajcarska je najbolje za headquarter a corporation. The U.K. leads in obrazovanje, Kanada is No. 1 for kvalitet životai Novi Zeland is the favorite for odlazak u penziju. Brazil is the No. 1 country posjetiti, I Italija ranks highest as the nation with the richest traditions.

“For the countries that rose to the top of this year’s rankings, it is once again clear that military vigor and economic power are no longer the key determinants to a country’s brand success. The Best Countries rankings continue to show us that just as brands must focus on a wide range of attributes to raise profiles and win over audiences, nations that are multidimensional and that reflect a wider range of qualities, such as innovation and compassion, have the brand appeal that propels them on the global stage,” said David Sable, Y&R Global CEO.

The 2018 Best Countries ranking metodologija relies on data gathered from a proprietary survey of more than 21,000 business leaders, informed elites and general citizens. “The Best Countries report speaks to the effect a nation’s brand can have on its economic prosperity and perceived standing in the world,” said David Reibstein, professor of marketing at the Wharton School.