Ujedinjeno kraljevstvo
Nakon uspješnog prikazivanja na WTM Londonu od 7. do 9. novembra, TTAL se udružio s BBC Wildlife i pridruženim partnerskim časopisima kako bi 10. novembra ugostio događaj po narudžbi koji je osmišljen da promoviše svijest o Tobagu kao potencijalnoj destinaciji za odmor među čitaocima i da privuče tragove za buduće rezervacije. . Izuzetno angažovana publika uživala je u interaktivnom panelu intervjua koji je istraživao turističke atribute Tobaga, uključujući izvršnu predsjednicu TTAL-a Aliciu Edwards i lokalnog turističkog vodiča Williama Trima, uz doprinose glavnog sekretara Tobaga, Hon. Farley Augustine. Događaj je također uključivao ključne aspekte kulture Tobaga kroz zabavu uživo i kulinarske delicije kako bi privukli prisutne okusom Tobaga.
TTAL je također bio domaćin vrlo zanimljivog događaja za obuku i umrežavanje putničkih agenata u Londonu prije WTM-a 3. novembra, koji je omogućio fokusiranu, osobnu interakciju sa preko 30 turističkih agenata i predstavnika hotela sa sjedištem u Velikoj Britaniji. Tim TTAL-a je predstavio destinaciju Tobago's i njene glavne atrakcije, privlačeći prisutne sa prizorima i zvukovima ostrva uz kulturnu zabavu i kuhinju na temu Tobaga.
Ove aktivnosti uslijedile su nakon prethodnog angažmana TTAL-a na tržišnoj niši u Velikoj Britaniji na National Wedding Showu, održanom 15. i 16. oktobra u Excelu u Londonu. UK National Wedding Show je najveći sajam vjenčanja u Ujedinjenom Kraljevstvu i jedan od najvećih u Europi. Kako je TTAL tržište vjenčanja identificirao kao ključno područje fokusa za razvoj turizma Tobaga, učešće TTAL-a pomoglo je u izgradnji svijesti potrošača i trgovine o otocima kao perspektivnoj destinaciji za romantični odmor.
sjeverna amerika
Over in the USA, Destination Tobago was represented at this year’s Diving Equipment and Marketing Association (DEMA) Show from November 1 to 4 in Orlando, Florida. TTAL officials attended along with members of the Tobago Dive Association to create business linkages and explore new opportunities for the destination in dive tourism. The 4-day event brought together key members of the international dive industry, including retailers, tour operators and destination promoters. As the main hub for professional divers to garner insights on traveling to the best diving destinations in the world, DEMA Show was a key platform for TTAL to promote Tobago’s globally competitive dive product.
Commenting on TTAL’s resumption of in-person engagement strategies and their importance, Executive Chairman Ms. Alicia Edwards stated:
“A return to live events that target niche industry operators and consumers is a worthwhile endeavour in our goal of placing destination Tobago within the consideration set of travellers in our target markets. TTAL will continue to seek out and participate in relevant global trade events that have the potential to bolster bookings to our unspoilt island and drive much-needed business opportunities to our local tourism enterprises.”
In additional strategic efforts to boost arrivals to Tobago, the Agency continues to work towards finding best-practice solutions for airlift and connectivity issues that limit the tourism industry’s growth potential. As such, TTAL partnered with the Airports Authority of Trinidad and Tobago to attend the Routes World Forum in Las Vegas from October 16-18, 2022. Tobago’s tourism officials gained exclusive insight from airline CEOs and industry heavyweights as they discussed the current state of the industry, and the actions that must be taken to stimulate post-Covid recovery and increase airlift.
In looking at arrivals to the destination holistically, TTAL also sought to harness the potential from cruise business across the region by attending this year’s Florida Caribbean Cruise Association (FCCA) Conference in the Dominican Republic from October 11 to 14. The FCCA Cruise Conference is the only official cruise conference representing the Caribbean, Mexico and Central and South America, designed to foster a better understanding of the cruise industry and help attendees improve their cruise tourism business.
The Tobago Tourism Agency Limited continues to work assiduously on behalf of Tobago to get tourism in Tobago back to where it should be once again, combining established marketing best-practices with evolved post-COVID engagement strategies to increase destination Tobago’s global competitiveness in travel and tourism.
